Post by account_disabled on Feb 17, 2024 7:00:04 GMT -5
However, an expensive piece of tech isn’t necessarily required — at least, not while you’re building your channel. Most modern smartphones can record high-definition clips. But they don’t give you the luxury of options like changing lenses or adjusting to low light. Besides something to record with, other physical hardware you’ll need include a tripod, a good microphone, and video and audio editing software. Use storytelling techniques to captivate your audience Having the right equipment can only go so far if your high-quality videos don’t lead to an engaged audience. That’s where storytelling marketing comes into play. Storytelling marketing involves sharing your brand’s goals and engaging with your audience through a story. Stories are a crucial component of small business branding and marketing endeavors.
According to Stanford marketing professor Jennifer Aaker, Phone Number List people are 22 a story over a fact. Plus, a good story affects viewers both emotionally and physically, allowing a business to create bonds with current and potential customers. Start by setting a goal for your video: Are you trying to sell a product, increase brand visibility, or educate your customers? Then, use an attention-grabbing narrative and a relatable character to engage viewers. Visuals, voiceovers, dialogue, and the editing process all play a role in both small business storytelling and nonprofit storytelling marketing. So, don’t forget to check in with yourself each step of the way to ensure the final product tells the intended story.
Optimize your videos for search and visibility You rounded up the necessary equipment to make your videos and uploaded them to your business’s channel. Now, it’s time to get those views. Keyword research for titles, descriptions, and tags You could post your videos and keep your fingers crossed that your target audience sees them. Or, you could learn how to do keyword research and post search engine optimization (SEO) friendly titles, descriptions, and tags with your videos. This process has multiple steps, but brainstorming and analyzing are the first two. To brainstorm ideas, put yourself in the searcher’s shoes: What would you type into Google if you were looking for information on the topic your video covers? If you’re unsure, start typing the question or topic and use the search engine’s autocomplete function to help you out.
According to Stanford marketing professor Jennifer Aaker, Phone Number List people are 22 a story over a fact. Plus, a good story affects viewers both emotionally and physically, allowing a business to create bonds with current and potential customers. Start by setting a goal for your video: Are you trying to sell a product, increase brand visibility, or educate your customers? Then, use an attention-grabbing narrative and a relatable character to engage viewers. Visuals, voiceovers, dialogue, and the editing process all play a role in both small business storytelling and nonprofit storytelling marketing. So, don’t forget to check in with yourself each step of the way to ensure the final product tells the intended story.
Optimize your videos for search and visibility You rounded up the necessary equipment to make your videos and uploaded them to your business’s channel. Now, it’s time to get those views. Keyword research for titles, descriptions, and tags You could post your videos and keep your fingers crossed that your target audience sees them. Or, you could learn how to do keyword research and post search engine optimization (SEO) friendly titles, descriptions, and tags with your videos. This process has multiple steps, but brainstorming and analyzing are the first two. To brainstorm ideas, put yourself in the searcher’s shoes: What would you type into Google if you were looking for information on the topic your video covers? If you’re unsure, start typing the question or topic and use the search engine’s autocomplete function to help you out.